• Ad Age, Thursday, November 16, 2006 11:31 AM

Nostalgia-heavy network TV Land is about to update itself with a new lineup designed to reach out to what it sees as an overlooked audience: baby boomers. The Me Generation, those 45-plus--a demographically desirable group--has been vocal with accusations of neglect by the ad business.

But now TV Land has unveiled plans for the 2006-2007 season to add new shows that are both celebrity-driven (George Foreman's "Family Foreman") and reality-based ("The Big 4-0"), which it hopes speaks directly to that audience, ages 40 to 60--becoming the first major cable net to specifically target that demo.

"The Me Generation, the yuppies, however you want to refer to them--the generation demands attention from someone who's communicating to them on their terms," says network chief Larry Jones. "TV Land is ready to be that network."

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