Mustaches are making a comeback this month in Australia and New Zealand, as 40,000 men have rallied to the call of putting their hairy-lip hatred aside for a laugh, a sense of brotherhood and a great
cause: men's health.
The third annual Movember campaign is based on the premise that no one grows mustaches any more. The Mo Bros--as participants are called--have to explain their "lip
loungers," which raises awareness of men's health and attracts donations that go to testicular and prostate-cancer research and male depression awareness.
The guys behind Movember--a
young, hip quartet--realized that while women's health had finally found a secure place in the spotlight, men's health has remained in the dark. It was hard to imagine a male equivalent of the
omnipresent Pink Ribbon campaign, but the Movember campaign has quadrupled in size this year.
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