Crowne Plaza Hotels & Resorts has tapped Fallon Minneapolis to develop mass media communications surrounding its new golf-affinity platform, including the title sponsorship of the Crowne Plaza
Invitational at Colonial, a long-running PGA tournament. Fallon already handles the Holiday Inn and Holiday Inn Express accounts for IHG, the world's largest hotel company. As part of the golf-focused
messaging strategy, Fallon will be creating Crowne Plaza's first-ever television campaign.
