News Brief
Ogilvy, Mediaedge:cia Set On-Demand TV Ad Test
Nov 20, 2006, 7:45 AM
Cable TV giant Charter Communications Monday said it is teaming up with Ogilvy North America and sister shop Mediaedge:cia for a field trial of a new dynamic advertising insertion system it is testing in St. Louis, MO. The test, the largest market to deploy the system dubbed Charter OnDemand, will look at how cable TV subscribers react to on-demand TV advertising.
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