The Integrated Marketing Communications Committee is intended to help marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
Discussion topics will include:
The Marketing Accountability Committee will focus on the use of appropriate brand and sales metrics to optimize spending choices and increase marketing effectiveness. Approaches marketers can use to provide greater oversight and achieve credibility for the organization's marketing efforts will be covered.
Discussion topics will include:
For more information, contact Irina Gorodetskaya, the ANA's committee coordinator, at 212-455-8032 or irina@ana.net
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