News Brief
Pontiac Launches Musical Talent Search
Nov 21, 2006, 8:33 AM
Pontiac has launched what it is calling its largest-ever music
promotion, a nationwide musical talent search and contest called
"Countdown to 1." The campaign offers unsigned bands a shot at an
appearance on Jimmy Kimmel Live and a gig in New York's Times Square
at the Pontiac Garage, during the annual New Year's Eve celebration.
Pontiac, which launched the Pontiac Garage events with Jimmy Kimmel Live last year, has iterations of the Garage in Los Angeles, Detroit, and Chicago, as well as New York. Interested bands must upload an MP3 and submit an essay on why they should be picked, at www.countdownto1.com.
Through Dec. 15, Pontiac is dangling an all-expenses-paid trip for two to New York and VIP invites to Jimmy Kimmel Live and the New Year's Eve celebration. Mark-Hans Richer, director of marketing for the GM division, has said music lifestyle efforts have lowered the median age of the brand's buyer by 13 years, and that a Pontiac Garage concert in Times Square last year brought an audience of 55,000.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Pontiac Launches Musical Talent Search "
Leave a Comment