Around the Net

Robertson Takes Helm At Old Navy

  • Brandweek, Tuesday, November 21, 2006 12:15 PM
Analysts are watching retail turnaround artist Dawn Robertson closely to see if she can work the same magic at Old Navy, which continues to be an albatross for Gap, that she did for Myer, Australia's largest department store chain. Gap hired Robertson last month to replace Jenny Ming, who had been with Old Navy since it launched in 1994.

During her tenure at Myer, Robertson integrated edgy designer labels such as Stella McCartney and Viktor & Rolf; improved store layout, making it easier to navigate; introduced the "Basement," a young-fashion area, complete with a Virgin Megastore and cafe; and updated the first-floor cosmetics area with hip brands like Bobbi Brown.

In a conference call with analysts last week, Gap president/CEO Paul Pressler acknowledged that "Old Navy continues to be challenging." Key to meeting that challenge will be getting product, marketing and the in-store experience right.

advertisement

advertisement

Read the whole story at Brandweek »

Next story loading loading..