In addition to its "Lincoln Presents" title sponsorship, Lincoln will receive product integration in the show; signage at concert events in each market; online presence on gospelmusicchannel.com; co-branding on all promotional outreach to churches, artist fan bases, communities and organizations; and radio promotional exposure.
In-show product integration will feature the series host, Grammy nominee J Moss, riding in a Lincoln vehicle while pointing out the city's historical gospel sites. For the first show in December, the featured car will be the redesigned 2007 Lincoln Navigator.
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