comScore: Online Shopping Revenue Surges 23%
comScore found that non-travel online spending from Nov. 1 to Nov. 19 reached $6.35 billion, up from $5.18 billion in 2005. The research firm also reaffirmed its prediction that online holiday spending from Nov. 1 to Dec. 31 will top $24 billion, marking a 24% increase over the 2005 holiday season. comScore expects Thanksgiving weekend to show a similar increase, with spending hitting $1.1 billion from Thursday to Sunday--up from $924 million over the same period last year.
This month, spending spiked on Nov. 14, with online merchants taking in $475 million. comScore predicted that sales on the Monday after Thanksgiving will climb to $600 million--higher than any single day during the 2005 holiday shopping season, and 24% higher than the 2005 level of $484 million.
Other recent reports also point to a big holiday season for e-retailers. AOL and Zogby released a poll Tuesday, reporting that more than 80 percent of 37,000 U.S. adults surveyed said they would either maintain or increase the amount of spending they did online over last year.
Recent Online Media Daily Articles
-
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the take-away of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ... -
DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms May 22, 8:48 a.m.
In a push to demystify the black box world of programmatic trading, a major ad technology ...
Be the first to comment on "comScore: Online Shopping Revenue Surges 23% "
Leave a Comment