That Fox even considered running the aborted O.J. Simpson special speaks to just how bad off the network is this fall, writes Toni Fitzgerald. Its new shows are all struggling, while several returning
ones have fallen off--and its average in the 18-49 demo is 9% behind where it was at this time last year. But it might yet bounce back for its third straight season win in adults 18-49. Last year,
after a dismal fall, Fox made up a deficit that seemed also nearly insurmountable, winning by 0.1 over ABC. And it has even more upside potential this time around: In January, it will air college
football's high-rated Bowl Championship Series for the first time. Last year it aired on ABC, which will retain the Rose Bowl. In addition to not having the BCS, ABC will also not be airing the Super
Bowl, which gave it a big boost last year.
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