Carat Fusion Scores Search Marketing Contract
Nov 28, 2006, 6:00 AM
Carat Fusion today is expected to announce a business deal with North American recreational boating retailer West Marine, providing a suite of search marketing and affiliate marketing services for the Watsonville, Calif.-based company. West Marine currently houses nearly 400 West Marine stores in the United States, Puerto Rico and Canada, and offers over 50,000 products through its offline catalog and Internet channels. Carat's California offices will coordinate the efforts--with the search team in San Francisco leading search marketing efforts, while the agency's Los Angeles office will manage affiliate marketing.