• The New York Times, Tuesday, November 28, 2006 12 PM

Next week, viewers of the "NBC Nightly News With Brian Williams" will be able to watch more news--and fewer ads--as a result of a sponsorship deal with the Philips Electronics North America Corporation.

The pact is part of a weeklong, $2 million agreement between Philips and NBC Universal that includes "Today," two cable shows and a feature on NBC's digital weather channel. The effort is the latest in a push behind Philips' ad theme "sense and simplicity."

The company will be the only national advertiser during the "Nightly News" broadcast, running three spots that will total one minute and 15 seconds. Typically, "Nightly News" carries 14 national commercials totaling seven minute and NBC News plans to add one or more longer segments to the newscast to take advantage of the reduced commercial load.

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