A judge in Madison County, Illinois, ruled in favor
of the smokers in March 2003, saying the company misled customers into believing they were buying a less harmful cigarette. But the state high court overturned that ruling, saying that because the
Federal Trade Commission allowed companies to characterize their cigarettes as "light" and "low tar," Philip Morris could not be held liable under state law--even if the terms it used could be found
false or misleading.
William Ohlemeyer, Philip Morris USA's vice president and associate general counsel, says the decision "brings an end to the appeals process in this case."
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