American Express Unveils Gift Cards With A Little Extra
In addition to their custom design, these gift cards and cheques come with another twist--special offers from participating retailers and restaurants--such as free dessert, two games of bowling for the price of one, and discounts of up to 20 percent on purchases.
"Gift cards are more popular than ever, and American Express is constantly looking to make giving and receiving our Gift Card a more enjoyable experience," said Valerie Soranno Keating, president, American Express Travelers Cheques and Prepaid Services. "Our new lines of personalized Gift Cards and our special offers for recipients give people more reasons to give and more reasons to look forward to receiving the American Express Gift Card and Gift Cheque this holiday season."
Meanwhile, consumers are putting gift cards on their holiday wish lists, and plan to spend more than a gift card's value when they redeem, according to the findings of an Accenture survey of 545 consumers in the U.S.
A second larger study by First Data Prepaid Services found that on average American consumers purchased five gift cards in the last year and spent an average of $281 on those cards. Moreover, recipients of those cards spent an average of $39 over the original value of their gift. Data for First Data Prepaid Services 2006 Consumer Insights Survey was based on interviews with 2,013 adult consumers ages 18 and over, who purchased or received a gift card in the past 12 months.
"The results of our study indicate that American consumers understand gift cards, set out to buy them and typically spend more than the initial value of the card when it comes time to redeem them," said Kevin Grieve, president of First Data Prepaid Services.
Other survey findings: