Mediamark Research Inc. (MRI) Tuesday named long-time industry veteran Jim Collins senior vice president for research, reporting to MRI Chief Research Officer Julian Baim. Collins was senior vice
president of information systems at Scarborough Research. Collins appointment comes at a time when MRI has been expanding its research products both in its core area of magazine audience measurement,
as well as into other media, including a promising new out-of-home measurement system. At MRI, Collins will focus primarily on new audience measurement initiatives, such as Issue specific
accumulation, and data integration projects.
