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Conde Nast Gives Editors More Control Of Mag Sites

  • Mediaweek, Thursday, November 30, 2006 11:45 AM
Condé Nast has transferred operations and maintenance of its individual magazine Web sites from its centarlized interactive unit in a move that will give the titles' editors more flexibility.

The 27 individual Web sites for titles such as Glamour and Vanity Fair, will now report to John Bellando, COO of Condé Nast, but CondéNet will continue to run the commercial, or destination sites, like Concierge.com and Epicurious.com. And sales functions will continue to be handled by the Condé Nast Media Group.

The new structure is a response to the growing development of Condé Nast's individual magazine sites, many of which have been relaunched in the past year. It will let editors move faster in developing their sites --editors who had been frustrated with the time it took to make changes to their Web sites, and felt that the prior reporting structure held back traffic growth.

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