Around the Net
Super Bowl Advertisers Take Harder Line
- The Wall Street Journal (by subscription), Thursday, November 30, 2006 11:45 AM
But this season's Super Bowl negotiations may be
rougher than in past years. Advertisers, increasingly empowered as they deal with TV networks, are now showing signs of taking a hard line on price increases for time on the Super Bowl.
CBS gets it this time around, and the net has already sold some 30-second spots for "north of $2.6 million,"--at least according to a spokesman.
Read the whole story at The Wall Street Journal (by subscription) »
