Omnicom Group has acquired a majority stake in 180 Amsterdam, an independent agency. Founded in 1998 by Managing Partners Alex Melvin, Guy Hayward and Chris Mendola, 180 Amsterdam's work is a staple
of creative shows. It was recognized as the world's third-most awarded agency at the Cannes Lions International Ad Festival in 2004. Its founding client was adidas; the current roster includes
Motorola, Amstel and Omega Watches.
