Mercedes-Benz - BBDO
by Dec 4, 2006, 3:45 PM
Mercedes-Benz is realigning its agency relationships for 2007. BBDO will handle Mercedes business in all markets around the world, excluding those where existing agency relationships are present. The agency currently handles Mercedes work in France and Spain. Jung von Matt will become the lead agency for Mercedes-Benz in Germany, Austria and Switzerland. Earlier this year, Mercedes-Benz awarded its European C-Class assignment to BBDO.