Publicis' New Story Arc: Integrates Burnett With Arc, Aligns With Denuo

  • December 12, 2006
Marc Landsberg is out as president of Publicis' Arc Worldwide and North America unit as part of a restructuring integrating Arc with flagship agency network Leo Burnett. As part of the reorganization, Publicis has created a new Global Management Council overseeing Leo Burnett and Arc, which will be headed by Leo Burnett Worldwide Chairman and CEO Tom Bernardin. The reorganizations also calls for a closer alignment of Leo Burnett and Arc with Publicis' new media and marketing practice Denuo. The plan calls for Denuo CEO Rishad Tobaccowala to consult with Bernardin on future strategic initiatives.
Next story loading loading..