News Brief
GSD&M To Wal-Mart: Thanks, But No Thanks
Dec 15, 2006, 5:00 AM
GSD&M, the ad agency Wal-Mart dumped for DraftFCB, has decided it won't compete for the account again, after all.
In a statement, GSD&M co-founder and President Roy Spence thanked Wal-Mart for inviting the Omnicom agency to re-pitch the business, but said "I have decided to decline. We helped build Wal-Mart from $11 billion in sales to $312 billion. We declare victory. We will do everything to make the transition perfect. We wish our great friends well. And we are moving on."
GSD&M is pursuing new retail clients, said Eric Webber, spokesman for the Austin, Tex.-based agency. "Working for Wal-Mart, we were conflicted out of many categories," he said. "A lot of doors have opened wide for us now, and we want to keep it that way."
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