GM Marketer Bob Kraut To Join Pizza Hut
Dec 15, 2006, 5:00 AM
In a move that took the automotive world by surprise, Bob Kraut, director of brand marketing and advertising operations in North America at General Motors Corp., is leaving the automaker to join Pizza Hut, where he is expected to become vice president of advertising and brand image. Kraut joined GM 11 years ago. Pizza Hut got a new president, Scott Bergren, last month as part of a management overhaul. Bergren had been executive vice president/chief marketing officer of parent Yum Brands. Kristin Miller, vice president/advertising and brand image, has stated her plans to leave Pizza Hut in February.