Around the Net

Newspapers New Model Could Be PDF

Media Life, Friday, December 15, 2006 10:30 AM

The new model for newspapers could be a big departure from the one-size-fits-all, one edition per day, that is now standard practice.

Instead, it could be a fully customized newspaper with a version for every possible need, in whatever format a reader might want. One new format is the PDF, which is emailed. While yet to catch on here, PDF editions are out in Canada, the UK and elsewhere.

Publishers see real potential as the PDF is highly portable and easy to print on short notice. And at 8.5 inches x 11 inches, it fits easily into briefcases for reading during a commute. If a printout is lost, another can be done up quickly. For publishers, there's no real added cost for paper and ink and distribution, since it is delivered by email. And it offers yet another means of reaching readers and providing advertisers exposure.

Read the whole story at Media Life »

Next story loading