- USA Today, Tuesday, December 19, 2006 11:45 AM
Simplicity and humor are key elements to ads that consumers like, according to a
USA Today survey of consumer reaction to advertising. And the most-liked of 43 spots tracked this year was the
slapstick spot for Windex, in which two wise-cracking birds trick a man into bumping into his patio door. Thanks to Windex, it's so clean it looks open.
"To have a campaign work for
six years is truly amazing," says Kelly Semrau, vice president of consumer affairs for S.C. Johnson, which makes Windex. But the ad is more than just a joke: It also finished No. 4 among ads the
respondents rated "very effective."
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