In contrast, major
consumer titles tracked by Publishers Information Bureau have seen a more modest 10.9% fall in auto dollars this year. And to make things worse, the black titles aren't seeing the same boost from drug
advertising that mainstream titles are, where spending through November is up 18%.
Drugs are now the No. 1 category in both ad pages and ad dollars spent year to date for consumer magazines. But in the black titles, the category ranks only No. 11, and spending has declined 2% so far in 2006.
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