Hooking up with Endeavor is a way for the fast-growing retail chain to expand rapidly--especially overseas--without going through the lengthy process
of an initial public offering.
The Los Angeles-based company is best known for hawking its snug-fitting T-shirts and cotton underwear with sultry advertising. It makes nearly all
of its products in a multistory factory in Los Angeles rather than overseas.
American Apparel executives, including charismatic and sometimes controversial founder Dov Charney, will
remain on board. Charney, who sports 1970s-style facial hair and has a keen sense of what's cool, started American Apparel as a wholesale T-shirt business after failing at a similar apparel venture in
South Carolina. Soon, he was creating his own designs.
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