Station group Hearst-Argyle, which has been looking to turn the Web sites linked with its television-station portfolio into increased profit centers, has hired an executive producer of digital media
content. Michael Gay, who worked on the Web operation at the CBS O&O in Chicago, takes on the newly created position. Gay's goal is to find ways to improve the content and drive traffic to the Web
sites of the 29 stations Hearst-Argyle oversees. Gay, who will be based in Minneapolis at the offices of Internet Broadcasting Systems which manages Hearst-Argyle's sites, will report to Jacques
Natz, the Hearst-Argyle director of digital media content. Gay is the latest executive to join Hearst-Argyle's digital media efforts, following Natz, Eric Koepele, director of digital media sales, and
Felix Banuchi, director of digital media development.
-- David Goetzl
