"We do a lot of marketing investments with keyword search and banners, and what you notice over time is unless you can put something very
interactive and compelling, you're not seeing the conversation rates that we saw a few years ago," says Michael Schultz, U.S. business and marketing lead for Microsoft Office Live.
"When you look at... a spokesperson appearing on top of all the other content on the page ... it brings the third dimension to the Internet," adds Rovion CEO Len Ostroff, CEO of Rovion.
Or, it annoys the hell out of you if you're busy, your audio's on and a floating gorilla starts to talk.