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Help Wanted Ads Moving Online Even Faster

Spending behind help wanted ads online is expected to pass all other media by the end of this year, according to a report from Borrell Associates. Advertisers will spend $5.9 billion online, as opposed to $5.4 billion in newspapers. And the 2007 online recruitment advertising report also says online help wanted advertising is expected to grow to $10 billion by 2011.

But the news isn't totally bad for newspapers: "If newspaper Web sites were counted as a single entity, they would control the largest single share" of online recruitment revenue, at 18.6% or $1.1 billion, the report says.

Still, the big metro dailies are most at risk, as Borrell anticipates they will lose 20% of their annual recruitment revenue from 2006 through 2011. But suburban and community newspapers will gain 25% over the same period, as smaller newspapers will fare better due to lower price points and more targeted capabilities.

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