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MediaVest In Wal-Mart Account Hunt

  • Ad Age, Thursday, December 21, 2006 11:30 AM
Publicis Groupe's MediaVest is in on the new review for Wal-Mart's $580 million creative and media account, according to the trade magazine. The shop was involved in the last pitch that looked to have ended with the October selection of DraftFCB and Aegis Group's Carat. That decision was overturned this month, after Wal-Mart management ousted Julie Roehm, the marketing executive who led the review, and decided to put the account back in play.

Carat was invited to participate this time around, but DraftFCB was not. Previously, MediaVest had teamed up with sister agency Saatchi & Saatchi and made Wal-Mart's short list. But then Saatchi decided to drop out of the review, forcing MediaVest to do the same. Mediaedge:cia and Carat are also involved in the review with creative contenders, including Ogilvy & Mather and The Martin Agency.

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