Anheuser-Busch, which has been the exclusive beer sponsor
since 1989, has bought enough ad time to run at least 10 30-second spots. Pepsi, the perennial No. 2 advertiser, will also be back with a handful of spots, after also agreeing to sponsor the half-time
show.
And Careerbuilder.com, the online recruitment site that has become known for its Super Bowl chimp ads, has bought two spots. Other returning advertisers include FedEx,
Go-Daddy.com, General Motors and Frito-Lay.
The asking price for a 30-second spot is $2.6 million, up slightly from $2.5 million last year when the game aired on ABC.
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