When the WB and UPN melded into the CW, media buyers wondered where UPN's African-American audience would go, once that channel's heavily black lineup was compressed into one two-hour block on
the new one. And while the CW is only picking up half the black audience that used to watch UPN and the WB, the rest have scattered to other networks. The number of African Americans watching the
broadcast nets is virtually unchanged. Cable's black ratings are unchanged from last
year, but as part of the migration to the Big Four, some shows with multiracial casts are seeing notable gains in black viewers.
advertisement advertisement