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U.S. Smokeless Taps Colangelo

The U.S. Smokeless Tobacco Co. has signed up Colangelo to be its agency of record for its various brands, which include Copenhagen and Skoal. The hire ends the company's four-year relationship with Louisville, Ky.-based Doe Anderson.

Colangelo will handle the company's integrated advertising and marketing campaigns. U.S. Smokeless began searching for a new shop earlier this year as part of a cost-saving initiative. And Colangelo firm was chosen because of its skill in creating integrated marketing platforms across numerous communication mediums, the company said.

"We are very impressed with their integrated approach to advertising and marketing communications, and believe it aligns closely with our vision for engaging adult consumers in the coming years," says Thano Chaltas, vice president of marketing for U.S. Smokeless.

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