Contestants enter online at Haagen-Dazs.com/scoop through Feb. 9. Judges from Haagen-Dazs and
Gourmet will choose 10 semifinalists to post on the brand's site for consumers to vote. Three finalists win trips to the Oakland headquarters of Haagen-Dazs parent company, Dreyers Grand Ice
Cream, to produce their recipes in Haagen-Dazs' test kitchens for a final round of judging.
The chef behind the top recipe wins a trip to Gourmet's headquarters in New York to launch the flavor with celebrity chef Sara Moulton.
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