"The volume [of ads sold] is tripling where we thought it would be,"
says Tom Phillips, director of print ads at Google. "I think we'll have real impact next year" on newspapers' bottom lines," he adds.
According to Phillips, the medium is open to a whole new class of advertisers. Newspaper executives and analysts are more cautious, saying that while Google has brought in new advertisers, its online ad technology is so new it remains unclear how much it can help.
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