The upcoming British ban on advertising to children could take a whopper of a bite out of Burger King's U.K. sales in 2007--as much as $196 million, Giorgio Minardi, BK's head of northwest Europe,
told
The Telegraph. Minardi confirmed that the company would continue to sell toys in its restaurants. "There's nothing wrong with our kids' meals, and the toys are part of that experience.
We're not going to take them out. What we're not going to do is target kids directly," he said. Burger King spends nearly $20 million a year on advertising in the U.K., with traditionally a third of
that geared toward children.
