McDonald's Launching Pre-Super Bowl Ad
Jan 28, 2004, 12:00 AM
McDonald's is launching its latest commercial, "Dryer Sheet," prior to the start of the Super Bowl on Sunday, February 1, 2004. This 30-second spot features a husband watching a game on TV while eating a McDonald's cheeseburger. His wife asks him to help with the laundry, and while doing so, finds out that he and the cheeseburger leave a lasting impression. DDB Chicago created the spot.