Hitwise: Google Blog Search Overtakes Technorati

  • December 29, 2006
Google Blog Search garnered a bigger market share of visits than longtime market leader Technorati for the week ending Dec. 23, according to new data by research firm Hitwise. The upsurge appears to be the result of Google recently changing its home page to showcase the blog search function more prominently, according to Hitwise research analyst, LeeAnn Prescott. Now, when visitors go to the Google home page and hit the "more" link, the blog search option appears as one of the first choices; previously, visitors had to first click "more" and then "even more" to get the blog search link.
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