Carat has unveiled a new brand identity that centralizes its burgeoning business enterprises around a single strategy, the Carat name. Carat's original corporate identity was developed in 1988 when it
was still trying to shake off some of its ignominious history as a Paris-based media buying company that engaged in some questionable business practices. Now, owned by U.K.-based Aegis Group, the new
corporate identity is intended to synchronize Carat's enhanced business offerings, which now include far more than traditional media planning and buying services. The new identity was developed by
design agency North Design, with on-screen versions created by Moving Brands, both of London.