TiVo Raises $74 Million For Sales/Marketing Efforts
Jan 27, 2004, 12:00 AM
TiVo raise $74 million in a share offering, the company announced Tuesday. The San Jose, Calif., company said Tuesdya that its secondary share offering to insitutional investors sold 8 million shares at $9.30 each. That's up significantly from the $10.96 TiVo was trading in mid-afternoon on the Nasdaq. TiVo said it would use proceeds from the sale of stock for advertising and marketing to gain new customers. No further details about the stock sale were disclosed Tuesday.