Yahoo, NBC.com To Preview 'Apprentice'

  • January 4, 2007
NBC is premiering the first 20 minutes of Donald Trump's "The Apprentice" online on NBC.com and Yahoo days before it hits the air. Separately, NBC and Yahoo are kicking off a season-long "The Intern" contest on the heavily trafficked portal. Visitors can predict what will happen on the next episode, with the winner getting the chance for a two-week internship with the "Apprentice" winner. NBC has increasingly offered full-premiere episodes of new scripted shows such as "30 Rock" and "Friday Night Lights" on its Web site before air. But it's chosen to only offer "sneak peeks" of returning reality shows--such as "The Biggest Loser" and now "The Apprentice"--likely figuring that viewers are already familiar with the shows and an online taste will serve to boost "live" viewing.

-- David Goetzl

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