MyFamily.com Made Most Impressions on 14 Million Women in One December Week

by , Jan 12, 2007, 9:15 AM
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MyFamily.com Made Most Impressions on 14 Million Women in One December Week MyFamily.com Made Most Impressions on 14 Million Women in One December Week

A deeper drill-down into Online advertisers, visitors and ad types for Family Resource destinations in December

Top 5 Online Family Resources Destinations (Week ending December 17, 2006 US, Home and Work)

Unique Audience (000)

Active Reach (%)

Kaboose & BabyZone Network

1,228

0.9

FamilyFun.com

1,180

0.86

BabyCenter

1,165

0.85

About.com Parenting & Family

1,002

0.73

MyFamily.com

665

0.49

Source: Nielsen//NetRatings NetView

Demographic Data for Family Resources Category (Month of November 2006 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

23,027

100

Male

8,612

37.4

Female

14,414

62.6

Age

2 - 11

802

3.49

12 - 17

1,455

6.32

18 - 24

967

4.2

25 - 34

5,233

22.73

35 - 49

9,153

39.75

45+

7,997

34.73

55+

3,562

15.47

65+

1,284

5.58

HH Income

$ 0 - 24999

1,385

6.01

$ 25000 - 49999

4,791

20.81

$ 50000 - 74999

6,137

26.65

$ 75000 - 99999

4,973

21.59

$ 100000 - 149999

3,222

13.99

$ 150000+

2,159

9.37

No Response

360

1.56

Source: Nielsen//NetRatings NetView

Data on the Web Media Industry, Family Segment (Week ending December 17, 2006 US, Home and Work)

Top 20 Advertisers

Impressions (000)

Share of all Impressions

MyFamily.com, Inc.

65,134

88.4%

Search Institute

6,769

9.2%

Wondertime.com

848

1.2%

Johnson & Johnson

846

1.1%

ClubMom

58

0.1%

A&E Television Networks

25

0.0%

Babies Online, LLC

5

0.0%

Nestle USA, Inc.

4

0.0%

Coincide Media, LLC

3

0.0%

FamilyLife

2

0.0%

Parently.com

1

0.0%

Growing Family Inc.

1

0.0%

Total

73,696

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

49,684

67.4%

Wide Skyscraper

(160x600)

13,944

18.9%

Medium Rectangle

(300x250)

7,014

9.5%

Full Banner

(468x60)

1,199

1.6%

Button #1

(120x90)

827

1.1%

Rectangle

(180x150)

521

0.7%

Skyscraper

(120x600)

216

0.3%

Button #2

(120x60)

145

0.2%

Non-Standard Dimension

65

0.1%

Micro Bar

(88x31)

33

0.0%

Vertical Banner

(120x240)

25

0.0%

Half Banner

(234x60)

22

0.0%

Total

73,695

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

73,392

99.6%

Pop-Up

217

0.3%

Pop-Under

85

0.1%

Expanding

1

0.0%

Total

73,695

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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