MyFamily.com Made Most Impressions on 14 Million Women in One December Week
A deeper drill-down into Online advertisers, visitors and ad types for Family Resource destinations in December
|
Top 5 Online Family Resources Destinations (Week ending December 17, 2006 US, Home and Work) |
||
|
|
Unique Audience (000) |
Active Reach (%) |
|
Kaboose & BabyZone Network |
1,228 |
0.9 |
|
FamilyFun.com |
1,180 |
0.86 |
|
BabyCenter |
1,165 |
0.85 |
|
About.com Parenting & Family |
1,002 |
0.73 |
|
MyFamily.com |
665 |
0.49 |
|
Source: Nielsen//NetRatings NetView |
||
|
Demographic Data for Family Resources Category (Month of November 2006 US, Home and Work) |
|||
|
Category |
Target |
Unique Audience (000) |
Audience Composition (%) |
|
Total |
|
23,027 |
100 |
|
Male |
|
8,612 |
37.4 |
|
Female |
|
14,414 |
62.6 |
|
Age |
2 - 11 |
802 |
3.49 |
|
|
12 - 17 |
1,455 |
6.32 |
|
|
18 - 24 |
967 |
4.2 |
|
|
25 - 34 |
5,233 |
22.73 |
|
|
35 - 49 |
9,153 |
39.75 |
|
|
45+ |
7,997 |
34.73 |
|
|
55+ |
3,562 |
15.47 |
|
|
65+ |
1,284 |
5.58 |
|
HH Income |
$ 0 - 24999 |
1,385 |
6.01 |
|
|
$ 25000 - 49999 |
4,791 |
20.81 |
|
|
$ 50000 - 74999 |
6,137 |
26.65 |
|
|
$ 75000 - 99999 |
4,973 |
21.59 |
|
|
$ 100000 - 149999 |
3,222 |
13.99 |
|
|
$ 150000+ |
2,159 |
9.37 |
|
|
No Response |
360 |
1.56 |
|
Source: Nielsen//NetRatings NetView |
|||
Data on the Web Media Industry, Family Segment (Week ending December 17, 2006 US, Home and Work)
|
Top 20 Advertisers |
||
|
|
Impressions (000) |
Share of all Impressions |
|
MyFamily.com, Inc. |
65,134 |
88.4% |
|
Search Institute |
6,769 |
9.2% |
|
Wondertime.com |
848 |
1.2% |
|
Johnson & Johnson |
846 |
1.1% |
|
ClubMom |
58 |
0.1% |
|
A&E Television Networks |
25 |
0.0% |
|
Babies Online, LLC |
5 |
0.0% |
|
Nestle USA, Inc. |
4 |
0.0% |
|
Coincide Media, LLC |
3 |
0.0% |
|
FamilyLife |
2 |
0.0% |
|
Parently.com |
1 |
0.0% |
|
Growing Family Inc. |
1 |
0.0% |
|
Total |
73,696 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
|
Top Ad Sizes |
|||
|
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Leaderboard |
(728x90) |
49,684 |
67.4% |
|
Wide Skyscraper |
(160x600) |
13,944 |
18.9% |
|
Medium Rectangle |
(300x250) |
7,014 |
9.5% |
|
Full Banner |
(468x60) |
1,199 |
1.6% |
|
Button #1 |
(120x90) |
827 |
1.1% |
|
Rectangle |
(180x150) |
521 |
0.7% |
|
Skyscraper |
(120x600) |
216 |
0.3% |
|
Button #2 |
(120x60) |
145 |
0.2% |
|
Non-Standard Dimension |
|
65 |
0.1% |
|
Micro Bar |
(88x31) |
33 |
0.0% |
|
Vertical Banner |
(120x240) |
25 |
0.0% |
|
Half Banner |
(234x60) |
22 |
0.0% |
|
Total |
|
73,695 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
|||
|
Ad Delivery Types |
||
|
|
Impressions (000) |
Share of all Impressions |
|
In-Page |
73,392 |
99.6% |
|
Pop-Up |
217 |
0.3% |
|
Pop-Under |
85 |
0.1% |
|
Expanding |
1 |
0.0% |
|
Total |
73,695 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
JACK LOECHNER
Center for Media Research
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