MyFamily.com Made Most Impressions on 14 Million Women in One December Week MyFamily.com Made Most Impressions on 14 Million Women in One December Week A deeper drill-down into Online advertisers, visitors and ad types for Family Resource destinations in December Top 5 Online Family Resources Destinations (Week ending December 17, 2006 US, Home and Work)Unique Audience (000) Active Reach (%) Kaboose & BabyZone Network 1,228 0.9 FamilyFun.com 1,180 0.86 BabyCenter 1,165 0.85 About.com Parenting & Family 1,002 0.73 MyFamily.com 665 0.49 Source: Nielsen//NetRatings NetViewDemographic Data for Family Resources Category (Month of November 2006 US, Home and Work)CategoryTargetUnique Audience (000)Audience Composition (%) Total 23,027 100 Male 8,612 37.4 Female 14,414 62.6 Age 2 - 11 802 3.49 12 - 17 1,455 6.32 18 - 24 967 4.2 25 - 34 5,233 22.73 35 - 49 9,153 39.75 45+ 7,997 34.73 55+ 3,562 15.47 65+ 1,284 5.58 HH Income $ 0 - 24999 1,385 6.01 $ 25000 - 49999 4,791 20.81 $ 50000 - 74999 6,137 26.65 $ 75000 - 99999 4,973 21.59 $ 100000 - 149999 3,222 13.99 $ 150000+ 2,159 9.37 No Response 360 1.56 Source: Nielsen//NetRatings NetViewData on the Web Media Industry, Family Segment (Week ending December 17, 2006 US, Home and Work)Top 20 AdvertisersImpressions (000)Share of all Impressions MyFamily.com, Inc. 65,134 88.4% Search Institute 6,769 9.2% Wondertime.com 848 1.2% Johnson & Johnson 846 1.1% ClubMom 58 0.1% A&E Television Networks 25 0.0% Babies Online, LLC 5 0.0% Nestle USA, Inc. 4 0.0% Coincide Media, LLC 3 0.0% FamilyLife 2 0.0% Parently.com 1 0.0% Growing Family Inc. 1 0.0% Total 73,696 100.0% Source: Nielsen//NetRatings AdRelevanceTop Ad SizesDimensionsImpressions (000)Share of all Impressions Leaderboard (728x90) 49,684 67.4% Wide Skyscraper (160x600) 13,944 18.9% Medium Rectangle (300x250) 7,014 9.5% Full Banner (468x60) 1,199 1.6% Button #1 (120x90) 827 1.1% Rectangle (180x150) 521 0.7% Skyscraper (120x600) 216 0.3% Button #2 (120x60) 145 0.2% Non-Standard Dimension 65 0.1% Micro Bar (88x31) 33 0.0% Vertical Banner (120x240) 25 0.0% Half Banner (234x60) 22 0.0% Total 73,695 100.0% Source: Nielsen//NetRatings AdRelevanceAd Delivery TypesImpressions (000)Share of all Impressions In-Page 73,392 99.6% Pop-Up 217 0.3% Pop-Under 85 0.1% Expanding 1 0.0% Total 73,695 100.0% Source: Nielsen//NetRatings AdRelevanceNote: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.