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Can Mad Ave. Make Zap-Proof Ads? (Business Week)
Over the next several years, DVRs, which record TV shows on hard drives instead of on videotapes, are set to hit the mainstream as cable and satellite operators start to offer them at huge discounts.
With millions more viewers poised to sign up for DVR services, network executives have plenty to worry about these days. The threat is real: DVRs make recording shows and skipping commercials a snap.
