GoDaddy, Shine Part Ways

  • January 16, 2007
Citing creative differences, Shine Advertising Co. has resigned the account of Web domain registration company Go Daddy. That means the agency--which only announced it had won the account two weeks ago--won't craft Super Bowl ads for the company, which registers Web domains. "Unfortunately, at this time, our creative differences appear to be simply irreconcilable," said Curt Hanke, co-founder and account director for Shine, in a statement. Shine was charged with creating the company's Super Bowl ads, along with handling marketing and viral components. With only weeks remaining before Super Bowl XLI, no word yet on who will create Go Daddy's much-anticipated Super Bowl ad. --Amy Corr
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