AAAA's Names Geller SVP, Digital Initiatives

  • January 17, 2007
Harold Geller is the AAAA's new senior vice president for digital initiatives, with responsibility for promoting Ad-ID, the industrywide standard for digital identification of advertising across all media platforms. He also has responsibility for ebiz for media, the AAAA's initiative to develop an electronic exchange between media buyers and sellers. Geller was most recently senior vice president, eBusiness solutions at ConfirMedia.
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