As part of the deal, Sundance will get its own branded content area on YouTube, where users can view the Sundance Channel's "Festival Dailies"--a daily wrap-up of that day's proceedings as well as filmmaker profiles, archival footage, and other content--all to be refreshed daily. A video blog by two telegenic Sundance insiders and filmmakers, Arin Crumley and Susan Buice, will be syndicated exclusively to YouTube as well.
The deal is just the latest in a series of agreements between YouTube and big-name content owners and providers. After early collisions over intellectual property and copyright violations, YouTube reached an amicable agreement with NBC to promote certain NBC content on YouTube. The site signed a similar deal with CBS, and agreed with Warner Music to stream music videos, behind-the-scenes footage, artist interviews and original programming. In addition, Universal Music reached a deal licensing some content in return for a small stake in the company just before its acquisition by Google.