VNU announced yesterday that it is changing its name to The Nielsen Company. A global information and media company, Nielsen Company includes ACNielsen and Nielsen Media Research, as well as business publications such as The Hollywood Reporter, Billboard
, and Adweek
. The privately held company has more than 42,000 employees worldwide. A new corporate Web site (www.nielsen.com
) accompanied the rebranding. A new graphic identity will roll out progressively this year.