• Wall Street Journal (registration required), Friday, January 19, 2007 1:45 PM

If Coca-Cola splits Mary Minnick's duties as head of marketing, strategy and innovation, her potential successors include Marc Mathieu, who now steers the course of core brands globally, and Mark Greatrex, who oversees integrated marketing and market research efforts.

Minnick, who will leave the soda giant at the end of February, oversaw development of Coke's current global-advertising campaign for Coca-Cola, dubbed "The Coke Side of Life," as well as the launches of brands such as Coca-Cola Blak and Enviga, a sparkling green tea-based soft drink that Coke says can burn calories.

Minnick's exit could spur concerns that Coke still is struggling to hold on to talented executives that are crucial to the company's push to rejuvenate its marketing and create new drinks to offset slower growth in core soda sales.

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