• Promo, Friday, January 19, 2007 1:45 PM

Seeking to shore up sales that have been flat or down, Alka-Seltzer is adding a little fizz to its marketing with a radio and online campaign during the NFL playoffs.

An online contest will let the winner spend a day in the studio with the Mike Golic, NFL retiree and co-host of ESPN Radio's "Mike & Mike in the Morning." A dedicated Web site, Alka-Seltzer Tailgating Central, invites fans to write about their best tailgating moments.

The contest runs through Feb. 12. Thirty-second spots, starring Golic, air on ESPN Radio to drive fans to the Web site. The site also hosts Golic's blog, with weekly updates on the playoffs, and a downloadable coupon for $1 off Alka-Seltzer.

Read the whole story at Promo »